For the last 6 months of the year I have been working as a contractor for JD North America or more commonly known as JD Finish Line. As a Lead Product Manager my main purpose was to manage 3 product managers and 3 areas of the business – MarTech, Rewards and Customer Care. I also acted as an individual contributor on the Nike Connected Membership product feature.
Screen grab above shows the experience to connect your Finish Line Status rewards to your Nike rewards program. The value grab was to allow customers to collect points on Nike purchases made at Finish Line. Other major retailers such as Dicks and Hibbet Sports have also implement this concept. JD Finish Line is the first to impliment on a global basis!
Excited to share this work as it was not only fun to work on as a JDFL PM but also a good partnership with the team at Nike! It turned out crisp and user friendly and there are still some (non-MVP) iterations coming down the line – dare I say Finish Line!
Where to connect:
https://account.finishline.com/
